Variety reports that, as Sega looks to turn more of its videogames into other forms of entertainment, it has hired former Break Media executive Evan Cholfin to lead those efforts.

Cholfin now serves as head of development and production at Tokyo-based Stories International, a joint venture of Japanese gamemaker Sega and Hakuhodo DY Group (the world’s seventh-largest advertising agency) that was launched to produce films, TV shows and entertainment for digital platforms in 2011. Continue reading →